Different Types of Videos That Businesses Can Use

Video marketing is becoming an increasingly popular way to reach customers. It can be used in a number of different ways, depending on the type of business you have and what you want to achieve with your video marketing campaign. In this blog post, we will discuss the different types of videos that businesses can use. We will also provide examples of businesses who are using each type of video successfully. So, whether you are just starting out with video marketing or you are looking for new ideas, read on for inspiration!

Social media clip productions

like those found on Snapchat and Instagram, are great for building brand awareness and engaging with customers. These videos are usually short, fun, and to the point. For example, T-Mobile used an Instagram story video to announce a new product. The video was creative and eye-catching, and it definitely got people talking about the company.

Promotional videos

A great way to reach potential customers. These videos can be used to showcase your products or services in a positive light. For example, Nike created a promotional video that featured some of their most popular athletes. The video was inspiring and motivating, and it left viewers wanting more from Nike.

Internal service or training videos

These are perfect for businesses that want to improve their customer service or train their employees. These videos can be used to show customers how to use your product or service, or they can be used to train employees on new procedures. For example, United Airlines uses training videos to help its flight attendants provide better customer service. The videos are informative and helpful, and they have definitely improved the quality of customer service on United flights.

Animations & explainer videos

are great for businesses who want to educate their audience about a complex topic. These videos can be used to discuss the features of a product or service, or they can be used to explain a complicated concept in a simple and fun way. For example, Google created an animated video that explained how their search engine works. The video was interesting and informative, and it helped viewers understand a complex topic in a way that was easy to digest.

As you can see, there are many different types of videos that businesses can use to reach their target audience. So, if you are thinking about starting a video marketing campaign, consider the different types of videos that would be most effective for your business. And if you need some help getting started, feel free to contact us! We would be happy to assist you with your video marketing needs.